No matter how big or small your booth is and how well you’ve laid out strategic plans for your show, it’s not likely to be successful if you don’t have buy in and cooperation from your booth staff. Most of
When building a strategic action plan for your trade show or event there are three questions that you need to ask: 1) Why are we going? 2) Who is our target audience? 3) How will we measure success? With regard
Overview Imprivata enables secure access and collaboration for two million healthcare users worldwide. In 2006 Imprivata exhibited at the annual HIMSS Conference with a 10’ x 20’ exhibit space. For the 2013 HIMSS show, the company’s rapid growth in the
