The exhibit reflected ADM’s new branding and was built around the experience of food itself. Semicircular tasting bars lined the front of the booth, serving an array of savory nibbles from a central commercial kitchen. Double-deck structures split by a pair of sampling stations occupied the lower level. The booth housed two open-air meeting rooms on the upper deck and three air-conditioned conference rooms on the main floor, giving ADM’s team dedicated space for private conversations without sacrificing the open, inviting atmosphere on the show floor.