Overview: J.D. Power Custom Rental Exhibit Program
J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. For its annual presence at NADA, the company has worked with Downing Displays to create a custom rental exhibit program that can evolve from year to year while maintaining the functionality needed for demonstrations, meetings, and customer engagement.
Over time, the exhibit has taken on dramatically different looks and configurations. One version was featured in Exhibit City News’ WOW coverage, while more recent designs have incorporated double-deck meeting space, video walls, interactive touchscreens, private meeting rooms, hospitality areas, and layouts designed to support different levels of conversation. Visitors can engage quickly with technology along the aisle, move into a casual seating area for a deeper discussion, or meet privately with the J.D. Power team. For NADA 2027, the company is building on a successful rental platform and refreshing the graphics and messaging rather than starting over.
The relationship has also expanded beyond the flagship NADA exhibit. Downing Displays now supports J.D. Power at smaller events with 10′ × 10′ and 10′ × 20′ inline exhibits, giving the brand a consistent partner across a broader show schedule. The program demonstrates a core advantage of custom rental: the flexibility to make major changes when goals or creative direction shift, while also reusing and adapting proven elements when that makes more strategic and financial sense.
