Overview
Adding Approachability to a Custom Island Exhibit
Laitek is regarded as an industry pioneer and thought leader in imaging data migration. Exhibiting regularly at trade shows that include the Health Information & Management Systems Society (HIMSS), Society for Imaging Informatics in Medicine (SIIM) and Radiology Society of North America (RSNA), they wanted to create an open and approachable exhibit to start a conversation about data migration with attendees.
Downing Displays opened up the exhibit from enclosed conference rooms to café tables and stools set out in the open for a more approachable style. Streamlined graphics and adjacent flat screen TVs provided back-up provided additional opportunities for messaging.
