Overview
Refreshing and Expanding a Retail Display
When it came time to refresh and expand their store within a store at the flagship buybuy Baby in Manhattan, BABYZEN turned to Downing Displays to design and fabricate a solution that would best showcase their chic strollers.
As this buybuy Baby store is one of the top generating sales for manufacturers, the retail refresh needed to both represent the BABYZEN brand and aesthetic while giving customers a chance to see and test drive the strollers before purchase. Downing Displays re-skinned the existing structure, plus designed and built a matching custom unit to expand the footprint.