J.D. Power at nada
J.D. Power has delivered automotive industry research on customer satisfaction, product quality, and buyer behavior for more than 50 years. At the National Automobile Dealers Association (NADA) Expo, their audience is the decision-makers navigating rapid industry shifts. Executives and operators are actively seeking data-driven, AI-powered solutions to improve profitability, sales velocity, and the consumer experience. Reaching that audience effectively requires a presence that feels current, authoritative, and distinctly J.D. Power every single year.
Through a long-standing partnership with Downing Displays, J.D. Power rents a custom exhibit structure and rebuilds the experience from the ground up annually. Each iteration starts from a proven foundation rather than from scratch, which creates room for extensive creativity without the cost or commitment of full ownership. The upper level is dedicated to private and semi-private meetings with clients and partners. The main floor delivers a completely different experience each year, built around a new theme and updated branding and messaging targeted to their specific audience. Downing Displays maintains the structural assets year-round and works with J.D. Power through the full annual cycle on strategy, experience design, show services, and booth staff training.
The program has enabled J.D. Power to launch and demo new technologies, attract new prospects, deepen existing customer relationships, and elevate its industry positioning year after year. One iteration of the exhibit was featured in Exhibit City News (see pages 72-73) as a standout example of trade show design.
