BWH HOTELS AT GBTA
BWH Hotels is a leading global hospitality enterprise and the parent company of three hotel families: Best Western® Hotels and Resorts, WorldHotels™, and SureStay Hotels®. With approximately 4,300 hotels across more than 100 countries and territories, BWH Hotels serves travelers across every market segment, from economy to luxury. At the Global Business Travel Association (GBTA) convention, their audience is specific: travel managers, procurement professionals, and corporate travel buyers who influence where business travelers stay.
BWH Hotels exhibits at GBTA to attract new property investors to its family of brands and to strengthen relationships with the travel agencies and corporate accounts that drive bookings across its portfolio. Their representatives use the show to have focused, one-on-one business conversations, so the exhibit design must support private and semi-private meeting spaces alongside the brand presence. Downing Displays executes four to five custom shows a year for BWH Hotels and coordinates around a dozen smaller shows, managing the full program through a single point of contact.