Overview
A Custom Island Exhibit with Global Appeal
Founded in the Netherlands, Hoogwegt Group has grown to become the world’s largest independent supplier of dairy products and ingredients, active in over 130 countries.
At the International Food Technology (IFT) show, Hoogwegt wanted to increase their global brand recognition with new and existing customers. Downing Displays created a dynamic overhead sign. Large, illuminated, eye-catching logos, accented with LED lights placed on the corners of two key aisles, plus additional graphics and video content attracted attendees’ attention. A semi-private conference area also provided space for casual meetings or relationship building with IFT attendees.
