Exhibiting at any trade show is a big commitment – big visibility for your brand, a big investment of time, resources and budget, and most importantly, a big opportunity to drive business.
When you work with Downing Displays, we’re committed to understanding your company, industry, customers and competitive advantage and use that to develop a solid trade show strategy designed to achieve your goals and build your business.
Our production team has over 50 years experience designing and fabricating award-winning custom and custom rental exhibits to bring your brand to life.
Using a keen design eye, we distinguish your products and services, convey your message to your target audience and draw attendees to your trade show booth.
“Defining a strategy is the single most important component of a successful trade show program.”
Our discovery process starts with our proprietary Event Marketing Brief.
This worksheet is designed to understand your brand process, target audience, show demographics, overall goals and desired results. Our team of strategists use the information to develop an overall strategic plan designed to help your trade show program succeed.
Once we understand the “why” and the desired outcomes of your trade show exhibit, our team of talented designers develops an exhibit design approach to support your goals.
We use high-end design elements, stunning graphics, and other interesting architectural elements to bring your brand to life.
Our trade show strategic services also include developing recommendations to attract attention and increase your brand reach – whether that’s through experiential marketing booth activities, theater presentations, micro briefs, interactive technologies, crowd gatherers or other professional staffers.
Downing Displays knows how trade shows work, and how to make them work for your business.
