Exhibit Booth Design - Who It's For

WHO NEEDS CUSTOM EXHIBIT DESIGN?

Custom exhibit booth design is typically the right fit for organizations that exhibit at multiple major trade shows each year and need a consistent flagship presence — think island or double-deck programs at IMTS, PACK EXPO, CES, or HIMSS.

It works well for industries such as manufacturing, healthcare/life sciences, and technology, and companies that require engineered structures, prioritize face-to-face engagement at scale, or want an exhibit platform that can evolve as their products and messaging change.

It is probably not the right fit for companies attending occasional smaller events or those with limited annual show budgets. In those cases, modular or rental programs may offer better flexibility without the investment a custom build requires.

THE BUY VS RENT DECISION

One of the most common decisions in exhibit booth design is not about exhibit type at all — it is whether to buy or rent. Downing Displays supports both ownership and rental models. The right choice depends on how often you exhibit, how consistent your footprint and messaging needs are, and how you want to manage the asset over time.